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It isn't easy getting someone's attention. That's why advertiserspull crazy stunts to get somebody - anybody, to listen to their message.Only you are not a crazy advertiser. You are a talented, caring,eager-to-help professional. But yo...
Marketing marketing action create choiceThere is a major difference between making news and “making the news.” It is the difference between a shotgun and a slingshot.Amateurs can “make the news.” They can entice a morning TV crew to take video of a charity event. Or land a mention ...
Marketing marketing news making product makeSmall businesses can make sales soar this Valentine’s Day just by exhibiting some of Cupid’s matchmaking qualities. The moment a customer enters your retail store or Web site you should smother them with love. Immediately reinforce that they’ve...
Marketing marketing valentines customers love giftMost of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember w...
Marketing marketing service mouth wordIntroduction: Why Use Postcards?If you've priced out display advertising or Yellow Pages listings, you know that they can add up to big money in a hurry. Quite often, these valuable promotional tools are beyond the budgets of many small and home...
Marketing marketing list postcard mailWebsites come in all shapes and sizes. There are some geared toward children, and some for caring for your pets. In between there are sites for every conceivable interest, hobby, and business opportunity. The choices are unbelievable, but there is a ...
Marketing marketing someoneI don't know who to acknowledge for the following, butwhoever it was sure said a mouthful."There are only two ways to get to the top of a tree. One isto climb the tree. The other is to sit on an acorn and wait".Think about it for a minute and yo...
Marketing marketing itaposs tree acorn willThere are plenty of articles and reports online about thepower of following up on your leads.But there's another side to the art of marketing and promotion that's just as important, maybe even more important.In the words of Kenny Rogers "Yo...
Marketing marketing right times youaposveWe’ve all seen them.They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling.A newsletter!Hard to believe, but it’s true. A newsletter signup box can be tha...
Marketing marketing newsletter pageBLACK-BELT SALES MEETING MOVESCopyright (C) 1990John K. MackenzieAll rights reservedDedicated to those who realize that most sales meetings are more important for those who give them, than they are for those who come to them.1. Organize a program adv...
Marketing marketing meeting donapost sales will