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When trying to come up with an ad slogan or headline, do certainfamiliar phrases leap to mind? Phrases that have been used amillion times, like "Three Easy Ways...," "Introducing the Newand Improved...," "Service With a Smile," or others like them?In...
Marketing marketing phrases advertisingFor All Those People Who Struggle With Benefits and Features by: Keith Longmire For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" ...
Marketing marketing benefits features watch pretty listIn the early days of the Internet, banner ads quickly became theprime advertising method. Most major companies still pourmillions into banner ads, but results have steadily dropped.Banner ads that once pulled in business now get ignored. And soit oft...
Marketing marketing skyscraper banner likeI received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.The second postcard had a total of 48 words on it including a website address listed on the bottom ...
Marketing marketing prospects message generate targetedA simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well tho...
Marketing marketing advertising goals reachWe recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small busin...
Marketing marketing campaign mail budget postcard"I hate sales pitches!" You may have felt this way yourselfor heard others say it. If it's such a common response,what's the best way to organize your marketing to attractnew clients and customers?While getting all aspects of your marketing...
Marketing marketing contact prospects people prospectsapos businessPharmaceutical brand owners have to consider three major groups in their marketing strategies: the physicians, healthcare payors and the consumers. Dependant upon who is making the purchasing decision, the branding has to be geared at the members of ...
Marketing marketing brand name prescription archetypes branding product"If you don't know where you are going, then it doesn't matterwhich road you take, does it?" Cheshire Cat in Alice in the Wonderland.A few days back a client was sitting with me when I connected tothe Internet and launched my browser. He wa...
Marketing marketing hits businessBelieve in yourself! Trust yourself! Never give up on your dreams! Things will occur that will challenge all of us from time to time, but believe in your dreams, be committed to achieving your dreams and continue the action steps forward that will le...
Marketing marketing personal growth dreams self