Tales of the Touareg and other adventures in branding By Charles WarnockYou’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were a competition called the Brand-Building 500, you would find a VW in...
Marketing marketing touareg namesNeed to build brand awareness in an over-communicated market? Consider using a tagline. A snappy tagline tied to your firm’s Unique Selling Proposition (USP) can answer the prospect’s question "Why you, not your competition?" before they even ask...
Marketing marketing tagline taglines finalists bothYou've decided. You know it is critical to your online success, and you are ready to jump in and becomean Ezine Publisher. Good for you! You are headed inthe right direction.No doubt, the biggest hurdle you'll find along thisroad is simple ...
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Marketing marketing pieces jewelry collection items theyOutdoor Signage is an effective marketing tool. It is effective in the sense that it attracts the attention of the people in large number. It helps to attract the potential audience. The most important thing about this sign is that it has to be place...
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