For All Those People Who Struggle With Benefits and Features by: Keith Longmire For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" ...
Marketing marketing benefits features watch pretty listThe decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...
Marketing marketing brochure printing part offsetEffective marketing plays a critical role in businesses that are successful. How effectively the marketing plan you develop markets your business, will ultimately determine your degree of success or failure. The key elements of a successful marketin...
Marketing marketing plan service product franchisorWHAT I'VE LEARNED FROM MY SUBSCRIBERSAs editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their ...
Marketing marketing book subscribers subscriber groupsLong before the days of researching phrases with the helpfulonline resources of today, the art of keyword/phrase selectionwas often left just to guesswork. However, guesswork by today'shighly competitive standards is just not good enough. So how...
Marketing marketing film johnny movieAs a start-up or small business, you may be facing a catch 22situation: you need to advertise your services to get business,but you need business to afford the cost of advertising. Andwith advertising costs of several thousand pounds for a full-page ...
Marketing marketing article business clients articles suchInvite Questions to Boost Your Sales Copyright 2004 Bob Leduc http://BobLeduc.com Do you invite your prospective customers to ask questions ...or do you try to avoid getting questions from them? You're walking away from many easy sales if you do...
Marketing marketing questions prospects question customersPerception…What Are Your Patients REALLY Hearing?Copyright © 2003 Livvie MatthewsNever underestimate the power of perception! Perceptionplays a major part in what is actually said -vs- how it is heard.And to patients...perception is reality! F...
Marketing marketing patient practice time patients appointmentSeveral years ago, I went whale watching in Bar Harbor,Maine, while on vacation. I remained in the large, centralcabin with my poor seasick infant son when a whale wasfinally spotted.The Captain announced, "Whale to the starboard", and amini-stampede...
Marketing marketing whale unique aboutTURNING PROBLEMS INTO PROFITS AND SOLUTIONS INTO SALES!By Noel PeeblesPeople don’t buy products or services - they buy solutions to problems. They buy what those products or services will do for them. People don’t want you to sell them something....
Marketing marketing buying problem theyre