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In direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelo...
Marketing marketing envelope size open prospects nameNo other element of marketing will make your business succeed or fail faster than your copywriting. Good copywriting can earn you a fortune. Bad copywriting will sink your business faster than the Titanic!However, rather than write an article on how...
Marketing marketing copywriting write gary bencivenga halbertThe reporter is not your enemy, and he can easily be turned into your new best friend, just by following these simple steps.1.Read the publication and know what it covers.Whether you want to get on the front page of the business section in your newsp...
Marketing marketing reporter storyThe challenges of the small business owner are well documented. They must battle for market share against larger competitors, run all aspects of their business, and even pay higher rates for advertising and other marketing related expenses. Small bus...
Marketing marketing business small andy advertising discount spaceHave these things ever happened to you?You buy a cup of coffee from the neighborhood cafe, and asthey hand you your receipt you get a calling card sized,attractively designed "loyalty record," promising that ifyou come back for 8 more cups anytime wi...
Marketing marketing card purchasesHere is a little insider technique that will Guarantee thatyour headlines will attract your target audience like a magnet.Hopefully you are reading this article because the headlineattracted your attention. I'm sure that you have seen a lot ofin...
Marketing marketing headline headlines testing bannerANALYZING EZINESAfter having selected ezines to advertise your program in based onhow the content of the ezines relate to what you wish to advertise,there is still another process to choosing the best ezines for yourmarketing dollars.Analyzing the ez...
Marketing marketing ezine subscribers ezines manySeven Ways to Warm Your Prospects Using Website Audio by: Tracey Meagher Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and various cliched sound effects. Fortunately, audio h...
Marketing marketing audio visitors streaming message someSyndicāte, the Premier Event for Content Syndication TrendsMay 17-18, New York, NY, Marriott MarquisSyndicāte will be the first business-to-business event that will tackle the new and developing technology of RSS syndication for web content...
Marketing marketing content feed syndication event businessMake Your Referrals Count by: Jay Conners Just because we receive a referral, it doesn’t mean that the sale is ours and the deal is closed even before we make contact. For all you know, the person being referred to you may have also been refer...
Marketing marketing referral customer referred them