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OK People - Let's Get Real! by: Cathy Bryant It's all about numbers - or so some ezine publishers would have you believe. 10,000 subscribers and counting! 20,000 subscribers and counting! 30,000 subscribers and counting! You get the ...
Marketing marketing subscribersIncreasingly, small and mid size company CEO's and marketers wake each morning to a barrage of bad news despite their best efforts. Chaos is everywhere and in everything we do. How can thinking CEO's and senior marketers create more shareho...
Marketing marketing channel market customer sales product theyJust like there are reverse dictionaries, there is a reason to create a count down calendar. A count down calendar starts with Franklin Covey’s philosophy, “start with the end in mind.” The biggest advantage to a county-down calendar is that it...
Marketing marketing calendar days count willThe first rule of PR Rainmaking is to approach reporters as customers.Find out what they want, then give it to them in a way that benefits you and your company. This requires us to learn how to think like a news reporter.For this journey, there may b...
Marketing marketing stories editors storyThe right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subject3 Ways To Beat Your CompetitionCopyright 2003 Bob LeducYou will always have competitors. You cannot control their activity. But you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or...
Marketing marketing willself competitorsPOWER PHRASES INCREASE YOUR SALESCopyright 2002 Bob LeducSimple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales lette...
Marketing marketing power phrases words decision sales theyDo you know what the most important factor of a profit-generatingonline business is? It's WEB SITE TRAFFIC, which is accomplishedthrough marketing and promotion. Online sales depend on traffic.A great way to generate traffic is to create publici...
Marketing marketing articles traffic effective publications submitAre you getting visitors to your web site but nobody wants tobuy? Do people come to your site once, but never return? I'vegot a simple change you can make to your opening web page thatcan quickly turn your luck around.By far the biggest reason m...
Marketing marketing opening visitors they1. Divide your price over a period of time to makeit sound less. Offer a payment plan or show the perday price. For example, "Only 33 cents per day!"2. Promote your products within the content of yourweb site. If you write and offer free articles tie...
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