Your Unique Web Proposition (UWP)© 2002 by Scott T. Smith, Copywriting.NetIntroductionEvery week, tens of thousands of new people and organizations are jumping onto the Internet bandwagon. How can you ensure that you will be found, and better ye...
Marketing marketing products services business market competitionFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
Marketing marketing itaposs branding message advertisingPeople don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your askingPRICE should represent the VALUE customers place on your...
Marketing marketing price value customer product perception customersRemember when "multimedia" was the hottest term in thecomputer world? Everyone wanted a system that wasmultimedia-ready some were even called "multimedia"systems, which usually meant that they had decent sound andvideo cards.Today, we are on the ver...
Marketing marketing systems internet media multimediaDoubleClick's recent survey indicated that over 88% of onlineconsumers have made a purchase as a result of receivingpermission-based email.The most common forms of permission-based emails are ezines oremail newsletters. Currently there are hundr...
Marketing marketing ezine email ezinesThis article may be freely used in ezines, on websites or in e-books, as long as the by-line is left intact.Notification of publication would be greatly appreciated, and if possible, a copy of the relevant ezine or newsletter. Please send notificatio...
Marketing marketing time ezine ezines aboutWhat would an influx of a several thousand new ezine subscribersdo to your profit margin over the next two months? If you've gota worthwhile product and a site that sells, you could easilyquadruple your profits!So how do you build your subscribe...
Marketing marketing ezine venture joint editorsHow to Pitch a Story to the News MediaWe all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed: 1. Put it in writing. Generally speaking, a story pitch should be...
Marketing marketing include email interesting publication phoneFor most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.)The problem is, selling seems to go against those principles. Notice I said selling ...
Marketing marketing selling principles againstAre you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network m...
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