Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page by: Dr. Lynella Grant Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packe...
Marketing marketing directory business mostHow To Get More Business During The Winter Months by: John M Satterfield C.Ht Business seems to drop, slow or even stop during the winter months. As tourist traffic slows or stops during the winter months so does the incomes of many local busine...
Marketing marketing time money season winterPlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
Marketing marketing brand message targetWhat You Know Can Work Just As Well As Who You Know by: Carolyn Moncel We all know the saying in business, "It's not what you know but who you know", right? This saying is definitely true when it comes to small business and on occasion, th...
Marketing marketing reporter story reporters justeting to Today's Distracted Consumer by: Lee Traupel The average person today is exposed to a never-ending deluge of 1,700 marketing messages during a single 24-hour period. Look around you, we marketers have pasted, integrated injected a...
Marketing marketing messages informationHow I Increased My Ezine Readership Overnight!by Marc HowlettNote: You are welcome to republish this article as longas the resource box is included at the end.We all know how important our opt-in list are but what we really need is members that read ...
Marketing marketing subscribers read people zineIn my opinion, Electronic Magazine (Ezine) advertising is thegreatest, untapped source of online advertising available today.The reason: Ezine Advertising (EA) matches your product or ideato people with similar interests.Example: who better to sell y...
Marketing marketing ezine ezines advertising emailMany Internet companies have based their business model solely on advertising revenue, and most have failed. Perhaps it's because Internet advertising is still in its infancy, perhaps it's because current advertising models don't work....
Marketing marketing advertising revenue bannerReach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.Reach is the number of p...
Marketing marketing frequency water seeds promotional mailFollow Up And Turn Prospects Into ClientsCopyright (c) 2002 by Angela Booth How long does it take to get a client? First, the client has tobecome aware that we exist, and then that we can solve hisproblems with our products or services. That growth o...
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