Cusumer Effort and The Purchase DecisionDarrin F. Coe, MAcopyright 2004It is a basic tenet of behavioral psychology that people engage in behavior that takes the least effort and provide the highest payoff. If someone see’s a product as being very ...
Marketing marketing product online purchase experienceUsing a Marketing Calendar Template by: Nick Smith Owning a small business isn’t easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everyth...
Marketing marketing calendar target campaignThe Pundits say the economy is slowly, but surely, recovering. Maybe not at the rate of the mid-90s stock boom, but recovering nonetheless.It must be true, because ad agencies are running Help Wanted ads. So, ad budgets are getting bigger. Tsk tsk. T...
Marketing marketing higher shareThe first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be...
Marketing marketing business media news publicityWhen running a business, whether it is located on Main Street in your town or online, publicity is essential. When a small business has little or no advertising budget, the best thing for the owner to do is to get people interested in your company. H...
Marketing marketing release press company headline business editorsAre You a Cultivator or a Harvester? by: Julie Chance As a result of providing marketing consulting, training and coaching to a variety of individuals and industries over the years, I have come to recognize that people generally approach the bu...
Marketing marketing fruit business salesThe Power Of Viral Marketing by: David Bell You certainly know by now that the term "viral marketing" is not just another dot-com cliche. Quite the contrary, it describes the incredible, unmatched power of the Web to promote your business by mar...
Marketing marketing button linkCopywriting Makeover: Making An Emotional Connection - Part 2 of 2 by: Karon ThackstonIn part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and vis...
Marketing marketing vacation cruise online50% of Yellow Page Directory Users are Looking for Just One Thing by: Dr. Lynella GrantDirectory Users Seek Information about Location First People who open the Yellow Pages already have a desire to buy. That sets it apart from all other adverti...
Marketing marketing business directory locationYour 30 Second Commercial by: Sue and Chuck DeFiore This tip is so simple, that many people we've talked with never bother using it, but it is highly effective. Prepare a 30 second verbal commercial about what your business offers. This sho...
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