Life After Press Release Distribution? by: Carolyn Moncel A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release....
Marketing marketing reporter release story mailHappy Jar by: David Leonhardt a.k.a. The Happy Guy I just delivered a free speech. I am a great believer in free speech, but an even greater believer in paid speech. However, there are good reasons why someone like me would deliver free speeches...
Marketing marketing happy little dreaded freeUnique Selling Proposition, or USP, is a term that refers to the one thing about a product or service that makes it distinct from all others.No matter what you sell, it is critical to define what sets you apart from your competition, makes your produ...
Marketing marketing business market product competitionGiving your service 'legs' means you make it tangible. Giving your service legs means bridging the gap from fluffy language to something your choice client recognizes they need and will spend money on.If you don't give it legs, the gap...
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Marketing marketing news media event eventsSimply put, permission email marketing is THE true profitproducer fueling the success of the Internet age.If I didn't make that point strong enough, please re-read thatstatement until it really sinks in.No other Internet marketing strategy produ...
Marketing marketing email permission otherI'm sure you've read ads telling you how to make a "boat load" of cash overnight. The promoter tells you how much they made sending out their announcement. The orders started flooding in.The statements are probably true, but the promoter ha...
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