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Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely...
Marketing marketing headline money headlines quickA race car driver once gave some advice on how to steer through an accident. He said most people make the mistake of looking at the obstacle they could hit rather than looking for an open field. He then made the point that a person will steer in the ...
Marketing marketing advice couldLike immutable laws of nature, some rules are ironclad. Follow these directives and you can expect to succeed. Ignore even one of them and your business and personal achievements will be significantly diminished.1. You shall believe.The first step in...
Marketing marketing business succeed theyPrinted material is just as important today as it was before the Internet. With spam getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templatesand the like.Yo...
Marketing marketing donapost material firstSingle or Double OptIn?You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive optin list. At present, the single optin method is the preferred approach...
Marketing marketing optin mail list method double singleIn my work with hundreds of coaches, consultants, and smallbusiness owners, I have found that there are specificactions that have created their success. Here are sevensuccess elements that they use effectively to earn $100,000plus a year. By focusing...
Marketing marketing figure professionals donapost knowWhen you're trying to persuade a reporter to do a storyabout you or your business, you're much more likely tosucceed if you know how to "talk the talk"No reporter will expect you to act like an insider, butyou'll get a lot more respect...
Marketing marketing story reporter newsIn online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of const...
Marketing marketing brand design image color onlineTime was when you could tell the good guys fromthe bad just by taking note of the color of the hat thatthey wore. A white one always meant that they were good and could be trusted to do the right, andhonorable thing.Those who were in black hats were...
Marketing marketing online guys businessWhat makes people desire something, or someone? What is itthat makes some things more attractive to them than others?Psychologists recently sought answers to these questions byassembling a number of equally attractive women volunteers,then assigning ...
Marketing marketing colors