Make Your Customer Your Friend by: Kit Lum The simplest way to describe a ‘durian’ (pronounced doo-ree-ann) is to say it’s a yellowish-green fruit about the size of an mid-sized watermelon. It has a thick skin of spikes, and a rich bitteri...
Marketing marketing durian durians fruit business from5 Powerful Tips To Beat The Biggest Problem ALL Marketers Face by: Charles Kangethe I bet you can't tell me... the single biggest problem facing Every Direct Marketer, new and old. It's not generating traffic, nor building an O'p...
Marketing marketing prospects products contactTestimonials for Business Success by: David Leonhardt It's no secret that testimonials sell. Why should you believe me when I say my super-duper, new and improved, does-everything gizmo is the best of its kind? But if a celebrity puts her r...
Marketing marketing testimonials people testimonialThe Four Seasons of Publicity - Building an All-Year Publicity Machine by: Bill Stoller If you’re like most publicity seekers, you probably think one project at a time. You’ve got a new product coming out in April, so you send out a release ...
Marketing marketing time media lead year stories summer businessLong Sales Letters vs. Short Sales Letters by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing,...
Marketing marketing sales letter longPower of Word of Mouth by: Janice D. Byer, MVA Most of us remember the commercial that said, “I told two friends, and they told two friends, and so on, and so on, and…”, well you get the picture. This commercial, which represented Breck H...
Marketing marketing mouth word service aboutourcing your Web Marketing by: Philippa Gamse The online world is still very new, and constantly evolving. You may be thinking about outsourcing your Web promotion to an expert who is immersed in this world as their fulltime occupation, rather t...
Marketing marketing consultant siteDozens of so-called internet “gurus” have sites set up to give tips and strategies for marketing your business online. They even have free to join affiliate programs where you get hefty commissions for simply re-marketing their marketing advice.T...
Marketing marketing internet adviceQuestion: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable l...
Marketing marketing press release good1. Tell your prospects that you offer free delivery. This may cost a little money, but you will gain theextra customers to make up for it.2. Tell your prospects that you offer a lower price. If you can't afford to offer a lower price you couldal...
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