One of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to...
Marketing marketing product benefits features theyMarketing for offline businesses is a lucrative way to build a business for yourself. These small service businesses must have an online presence if they are going to flourish, and you can use the skills you already have to help them do this successf...
Marketing marketing business businesses search blogThere is no second chance in making a good first impression. That is true, especially in business. What you show your customers the first time they see you is the first impression they will get of you. Show them kindness and reliability and they will...
Marketing marketing postcard postcards customersThe online marketing strategy you choose to use is something of a personal choice and should be given much thought. When working online it is always advisable to get the most out of both your efforts and time since a lot of both will be required. Wit...
Marketing marketing online tactics strategy skillJobs in fashion marketing can be an exciting deal for anyone with a creative bent of mind. If you are an artistic person and are wondering how to possibly turn your passion into a highly remunerative profession, then this is surely something worthy o...
Marketing marketing fashion market person world“Research…”Let’s say it again…“Research”…Grrrrrrrr.The word “research” can make many eBusiness owners cringe. Why? Because it sounds like such hard work. Let’s analyse the word itself. “Search” means to go looking for someth...
Marketing marketing research time doingPay per click (PPC) advertising can be a dream come true. You can get traffic almost immediately from some PPC search engines. And it can be mighty cheap too. Next to joint ventures, PPC search engines have been responsible for most of my online inco...
Marketing marketing sale campaign spend make"Ten Tall Tales of Traditional Marketing That Cost You Tons"Tall Tale #3 “Get your message in front of as many people as possible”Get it out there. Plaster it everywhere. Slap it on the side of a bus. Paint it on a park bench. Cover your car in i...
Marketing marketing people frontEmotional Marketing - Stimulate Your Prospects Into Buying by: Abe Cherian The secret is creating low cost advertising that compels customers to come to you. Using a simple system of direct mail letters, postcards, email and low cost newspaper a...
Marketing marketing business people emotionalWHAT IS MOST IMPORTANT – COPY OR PIC?When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were ...
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