Branding: It’s more than a logoBy Julie ChanceHow clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key.The word “branding” is fre...
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Marketing marketing online persona brand create itaposs youaposreding Your Business by: Elena Fawkner If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation...
Business And Finance business finance brand mission webhostingThe introduction of two of Chrysler groups concept vehicles on opposite sides of the Atlantic hints how the Dodge Brand could expand into the global automotive market. At company press events in London and Chicago, the new Dodge Caliber and Dodge Nit...
Auto And Trucks auto trucks dodge brand parts conceptPerforming a Simple Competitive Analysis by: Mark S. Levit Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and ...
Marketing marketing competitors brand product competitionUnderstand Brand by: Beth Brodovsky Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with a...
Marketing marketing brand impression recallIn today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which they land upon and subsequently peruse your site are key ...
Business And Finance business finance spotlight customer logo branding importantWhen we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus ...
Marketing marketing business logo designed small card brandSaffola, India’s custodian of heart health, has ventured into the healthy lifestyle space with content portal. The portal offers a single information-cum-action window to four of the most prevalant medical conditions plaguing urban executives toda...
Health health portal wellness heart brands healthyBranding: It's More Than a Logo by: Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word “brandi...
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