206 articles on "brand"

Branding = Focus

Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the proc...

Marketing  marketing brand focus branding brandaposs
Branding In Printing

Branding In Printing by: Florie Lyn Masarate When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more ...

Web Development  development branding business printing
Brand Named Cartridges or Recycled?

When it comes to shopping, as consumers we always have a choice, we can either go for the well-known brand name and get a good quality product but at a higher price, or we can pay less and do without all the fancy packaging. If you're searching ...

Computers And Internet  computers internet printer cartridges brand quality name
Building Brand Awareness Through Tradeshows

Building Brand Awareness Through Tradeshows by: Susan Freidmann Branding is a basic marketing concept that is designed to set your products/services apart from the competition. By using a particular name, phrase, design, symbol or a combination ...

Marketing  marketing brand show company booth
Building Credibility of Your Brand Online...and Stay There

In online commerce, credibility is as important to a brand as it is offline. But unlike its offline big brother, the Internet is an entirely different environment made up of bits and bytes, as opposed to physical substances. It imposes a set of const...

Marketing  marketing brand design image color online
Made in … More Than a Manufacturing Statement

Imagine that I told you of a product, but that it was one about which I knew nearly nothing: I didn't know what its price was, what any of its unique features were or even what type of product it was. But imagine I did know the product's co...

Marketing  marketing product country brand
Build Your Business Through Brilliant Branding

Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It ...

Marketing  marketing company customers branding business
The Big-Pay Off Brand Value

The Big-Pay Off Brand Value  by: Beth Brodovsky Many CEOs and marketing directors find their time wasted evaluating marketing opportunities instead of acting on them. When every possibility is followed, a meandering trail of hit and miss effect...

Marketing  marketing brand time value they
Branding – It’s More Than Just Your USP

by Karon Thackston © 2002http://www.ktamarketing.comWhen you mention the word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists ...

Business And Finance  business finance brand disney every
Your Website and your Brand

Don't rely on technology alone to create a great Website for you or your company. It's great to have cool technology but you need to leave a favorable impression on your user. Instill confidence and create an engaging and memorable experien...

Web Development  development brand company identity