206 articles on "brand"

WHAT EVERY WOMAN SHOULD KNOW ABOUT BUYING A CAR

EVERY WOMAN SHOULD KNOW ABOUT BUYING A CAR by: Trudy Palmer What if there was a way to buy a car and increase your standard of living at the same time? There is... My partner and I bought a brand new car because we wanted to increase our monthly...

Women  women money brand income assets liabilities
Save By Buying Quality Socks Online

When shopping online, it is important to amend your buying habits, as you will be selecting items sight unseen. Many people say that you can get the best value shopping online. But without some assistance, it can be difficult to locate sites that pro...

Family  family socks buying online quality brand item best
Developing a Formal Brand Messaging Document

Developing a Formal Brand Messaging Document by: Richard Cunningham Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different...

Marketing  marketing brand messaging miller says company
Ebook Rebranding - The New Ebook Marketing Power?

Ebook Rebranding - The New Ebook Marketing Power?  by: Joe LeeWell, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the ca...

Marketing  marketing ebook rebrand affiliate product rights
Tales of the Touareg and other adventures in branding

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...

Marketing  marketing touareg brand names would
Should Your Company Name Also be Your Brand Name?

Consumers buy your brand, not your corporation. So you should choose the name carefully. For example, you buy laundry detergent based on the brand name and not the corporation that makes it. This is why the brand name almost always comes before the ...

Marketing  marketing name brand company names corporate corporation
Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand by: Jenny McLane The introduction of two of Chrysler group's concept vehicles on opposite sides of the Atlantic hints ho...

Auto And Trucks  auto trucks dodge brand parts concept will
When To Buy Golf Apparel In Stores?

Get the right golf apparel for playing golf. Playing golf and winning requires good clothing? Find the best golf apparel at sport stores. Good golf shoes are needed for winning strokes. Get all your clothing from a golf store. Golf sport apparels com...

Recreation And Sports  recreation sports golf apparel store shops brands there
Advertising Is Dead. Long Live PR.

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That Ame...

Marketing  marketing advertising brand spent does
Are Generic Garments Just As Good As Name Brand Clothes?

Shopping for clothes is always a fun experience. With new styles and designs coming out every year, getting a new wardrobe can do a lot for you. Sometimes, though, buying name brand clothes all the time can get quite expensive. There is an alternativ...

Women  women name brands buying brand generic