Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in p...
Marketing marketing services branding products competitor sellersding On The Web Is Like Mining For Fools Gold by: Lee Traupel I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "w...
Online Business online business branding campaign marketing brandMost people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...
Marketing marketing brand business imageBrand building is one of the most important aspects of any online business development strategy. It is important however to realize that developing an online brand is not complicated simply because it is more a process than it is a strategy involving...
Online Business online business brand image makeOnline brand development starts with the decision of what is the most appropriate identity for you and/or your business. The next most logical step is to establish how to brand the identity you have chosen in a way that is effective and in alignment ...
Marketing marketing branding brand identity willby Karon Thackston © 2001http://www.ktamarketing.comWhen you say the word “branding”, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we’re about to find out. What is branding? Is ...
Business And Finance business finance branding brand people theyBuying the Perfect Computer – The FIRST Time by: Dan Preston So you’ve finally decided it’s time for a change. No matter what advice you follow that old work horse of a desktop computer you have has outlived its usefulness with slow loadin...
Computers And Internet computers internet computer brand name partsPlay it Again Sam by: Beth Brodovsky The marketing director for one of my longtime clients used to complain "does it have to be purple again?" What she and many others don’t realize is that the color you are seeing in your sleep, your prospect...
Marketing marketing brand message targetAre You Brand Worthy? by: Kim Castle Branding is one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or s...
Business And Finance business finance branding serviceFrom the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding.Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question i...
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