206 articles on "brand"

Performing a Simple Competitive Analysis

Performing a Simple Competitive Analysis by: Mark S. Levit Marketing, in its purest form, is based on a thorough understanding of the arena in which your brand competes. That understanding enables you, as a marketer, to successfully promote and ...

Marketing  marketing competitors brand product competition
Why You Shouldn’t Give Away Free eBooks

Why You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...

Marketing  marketing ebook ebooks internet brandable away
How To Brand Your Web Site

What's your favorite search engine?Mine used to be Infoseek. For a while Infoseek was the onlysearch engine I used, and the name "Infoseek" was fixed onmy mind as the place to go whenever I wanted to findsomething on the Internet.But I could car...

Marketing  marketing name brand infoseek branding
Build Your Business Through Brilliant Branding

Build Your Business Through Brilliant Branding by: Wendy Maynard Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It ...

Marketing  marketing company customers branding business
What stands behind the software description

With thousands of web pages added to the Net every day, it's getting more and more frustrating both to submit the information to the attention of those, who are interested in it and to find the information one needs. The problem is even aggrava...

Computers And Internet  computers internet brand software database esvon factor site
Your Online Brand Is YOU

Article Use GuidelinesThis copyrighted article is free for you to use as content inopt-in publications, or on your Web site. When you use it in opt-in publications, or on a Web site, please include the resourcebox. However, please do not charge for i...

Marketing  marketing online persona brand create itaposs youaposre
STOP THE WORLD I WANT TO GET OFF!

Copyright Victoria Elizabeth 2004. All rights reserved.STOP THE WORLD...I WANT TO GET OFF! Or, what was the world like before brand-names & blah-blah-blah? Inundated with more than 10,000 messages a day, it’s not surprising that many folks prefer t...

Women  women brand blah life
Think Beyond Today and Start Branding Your Future

One of the subjects that has been thrown around a lot lately is branding. I guess it is somethingthat I have done for years without realizing it.Yet once I really started thinking about it, Irealized that it is something too many peoplespend no time ...

Marketing  marketing people banner name branding
Creating a Brand that Sticks

Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something...

Marketing  marketing brand business image
Advertising Is Dead. Long Live PR.

Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That Ame...

Marketing  marketing advertising brand spent does