206 articles on "brand"

THOUGHTS ON CREATING A POSITIVE BRAND IMAGE

For any business to become truly successful, it needsto create positive brand recognition for its product.This is especially true in small businesses, where theremay be thousands of similar companies vying for the customer'sattention. The easies...

Marketing  marketing product create brand image
The Brand Called You

The Brand Called You by: Steven Van Yoder Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion...

Marketing  marketing brand business about
Go Ahead, Judge That Book By Its Cover

Go Ahead, Judge That Book By Its Cover by: Jay Nagdeman In this age of myriad financial products, voluminous financial services marketing communications and fierce competition, naming a new venture, product or service can be one of the single mo...

Marketing  marketing name brand names financial product services
How To Create A Brand That Sticks

How To Create A Brand That Sticks by: Eileen 'Turtle' Parzek Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of y...

Marketing  marketing brand business image
3 Key Elements Of An Online Brand

Establishing an online brand is important for anyone marketing on the internet since in doing so they will gain a competitive advantage. Building brands however goes beyond just increasing your exposure especially if you intend to leverage the brand ...

Marketing  marketing building brand internet
It's All About Awareness

A couple weeks ago I had a conversation with a guy who runs an auto service business. Their company has a good name in town and I believe they do a pretty good business. He hit the nail squarely on the head as we were discussing local advertising.Hi...

Marketing  marketing advertising business company brand
Make Your Own Brand!

Make Your Own Brand! by: Oleg Lazarenko There are millions and millions of websites on the Internet. You NEED to be different in some way from all of them! If you could get a visitor to your website, that means nothing. Only returning visitors m...

Web Development  development company brand
How Branding Can Lead to a Business's Success...or Failure

For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your bran...

Marketing  marketing brand strong
Creating Brand Awareness

Your brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are in the minds of customers and no where else. Effecti...

Marketing  marketing brand customers will
The Art of Successful Branding

Branding: it’s a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world’s most prominent corporations, but it’s no less important to the small business owner. Your Brand is your identity...

Marketing  marketing brand company they