For better or worse, every business out there has a brand. I say for better or worse because you may not like what your brand is. Your brand could be confused. It could be nonexistent. It could be conflicting. Brands are more than a logo. Your bran...
Marketing marketing brand strongNew Years Resolutions And Branding by: Alyice Edrich Happy NEW YEAR!!!!! I hope you rang in the New Year with your loved ones and I pray that you had a wonderful time doing it. As the New Year approaches, how do you plan to take your business t...
Business And Finance business finance brand alyice onlineThe Brand Called You by: Steven Van Yoder Every company has a reputation. Everyone you meet will form an opinion about your company, even if they have not done business with you yet. The challenge is to manage your reputation so that the opinion...
Marketing marketing brand business aboutRevealing the Roots: The Process of Building Brand by: Beth Brodovsky How is branding different than marketing? Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the ...
Marketing marketing brand companyHow To Create A Brand That Sticks by: Eileen 'Turtle' Parzek Most people, when they hear the word branding, think logos - but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of y...
Marketing marketing brand business imageWhat Your Customers Absolutely Must Know About Your BusinessNo matter how small or new your home business, it is never too soon to start thinking about yourbrand image.Brand image?You may think that brand image is something that matters for consumer ...
Business And Finance business finance brand image needYour brand is about more than just your business name or logo design, an effective brand tells potential customers what you do and who you are, it is how you are perceived by customers - brands are in the minds of customers and no where else. Effecti...
Marketing marketing brand customers willMarketing 101 by: Erin Banister Marketing 101 What is marketing? Marketing is the activities of listening to client needs, assessing the competition and the designing and creating your services. This is accompanied by messages that will shape y...
Marketing marketing brand theyThink you can’t afford to pay attention to branding? That it’s only for the rich and largest? Think again. No matter what size company you are – you really have no choice. Your brand exists in some shape or form and if you don’t invest in man...
Marketing marketing brand willUsing content online is not only great for gaining exposure and increasing your credibility but it can also be used for building brands as well. Developing a unique online brand is important due to the competitive edge it can give you if done properl...
Writing writing online content brand