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Famous is as famous does and the famous get known through publicity. Yes, that’s right, fame doesn’t discover you, you create it through strategic campaigning. What’s more, the techniques for increasing your exposure isn’t as difficult to at...
Marketing marketing press ideas release publicationsMarketing Tips- Who Are You Competing With? by: Sue and Chuck DeFiore Before you can market, you need to know who you are marketing to. Who is your customer? How will you market? Will you cold call, mail, set appointments or employ a walk in app...
Marketing marketing competition market offer determineDo you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Hera...
Marketing marketing expertizing business national speakingA recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logical...
Marketing marketing articles product sites looking informationIdentity theft is a hot topic these days – at least on a personal level. In business, though, the serious issue is identity neglect!What do I mean? I mean many businesses don’t pay attention to identity issues. That’s because they don’t under...
Marketing marketing identity logo name companyIt's the truth!A strong autoresponder series can instantly double the conversion rate of your existing sales letter!No kidding! I've created autoresponders for sales letters that have instantly pushed a 2% conversion to a 4% conversion with...
Marketing marketing message autoresponder mightWhat do many companies do when sales are low?They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period."WHEN YOU THINK OF MARKETING AS AN EXPENSEIn accounting, sure, marketing IS an expen...
Marketing marketing expense investment timeSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problemAre you getting visitors to your web site but nobody wants tobuy? Do people come to your site once, but never return? I'vegot a simple change you can make to your opening web page thatcan quickly turn your luck around.By far the biggest reason m...
Marketing marketing opening visitors theyby Raymond Johnston Jr. Do you have what it takes to be an ezine publisher? Someone told me the other day that anyone could become a newsletter or ezine publisher. That put me into some deep thought about the situation. I decided that it was probably...
Marketing marketing ezine started issue wife back