6,217 articles related to "marketing"

Maximizing ROI via Web Site Traffic Analysis

mizing ROI via Web Site Traffic Analysis by: Lee Traupel We are clearly well past the innocent golden age of the Internet Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an...

Marketing  marketing traffic trends specific
Tracking Dilemmas

king Dilemmas by: Mr. Kim ThielOne time or another in your marketing efforts you will want to track your advertising's effectiveness, and in that tracking you will need to track outside your website (ie. Where are these hits coming from?). ...

Marketing  marketing tracking name domain link page
Google Adwords vs. Direct Mail

We recently ran a test to see whether Google Adwords could outpower traditional direct mail advertising. Here is how we did it. We created a new Adwords campaign choosing a few of our favorite targeted keywords, mainly keywords such as “small busin...

Marketing  marketing campaign mail budget postcard
How to Submit Your Site to Search Engines

Many years ago, when I was first learning about optimization and search engine submission, I looked everywhere on the Web for an easy tutorial that explained step-by-step how to submit a website to search engines and directories. I couldn’t find on...

Marketing  marketing search pages miami submission engine wedding
Marketing or Selling Which is more important

A question I often get from clients and students goes something like this: "I've been collecting marketing ideas... and I have a drawer full! I also have a stack of promising leads I've accumulated. And I know it's important to stay vi...

Marketing  marketing leads networking
What I Learned From a Woman's Magazine

What I Learned From a Woman's Magazine By David LeonhardtIt's amazing what you can learn about marketing if you can just find the time to spend in a dentist's waiting room. I was reading a certain woman's magazine, which will rema...

Marketing  marketing cell room lose picture jack phone doing
Brand Love Part II

Last issue, I talked about increasing your Brand Love meaning to increase the affection that prospects and customers feel toward your business.Why?Because increasing "affection" will build relationships. Those relationships, if made strong enough by ...

Marketing  marketing customers employees feedback
The Ultimate PR Edge Getting Reporters To Open Your E-Mails

The Ultimate PR Edge: Getting Reporters To Open Your E-Mailsby Bill Stoller, PublisherFree Publicity, The Newsletter for PR-Hungry Businesseshttp://www.PublicityInsider.com/freepub.aspYou know that getting publicity is vital to the health of yourbusi...

Marketing  marketing mail subject line spam getting
9 Tips to Great Design for Your Marketing Materials

9 TIPS FOR GREAT DESIGN1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the ...

Marketing  marketing designer design project brief
How To Recover Your Almost Customers

How To Recover Your "Almost Customers" Copyright 2003 Bob Leduc http://BobLeduc.comYou'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four ...

Marketing  marketing customers prospects simple from