Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time...
Marketing marketing response rate sales actionIntroductionFairfax Cone (one of the founders of Foote, Cone & Belding), in his book "With All Its Faults", said that when most people sit down to write an ad "they forget that advertising is something one does only when he can’t go see his prospec...
Marketing marketing direct prospects salesmanAs we enter the last quarter of the year, you may find yourself in a scary position: 3 months left in the year, but no money left in your advertising budget. You plan and plan at the outset of the year, but invariably one of two things happens in the...
Marketing marketing community safety halloweenI don't know about you, but according to me, the bestmarketing tool for your online business other than yourdomain name is your follow-up autoresponder/list server.While a good one can make running your online business adream, a bad one (or tran...
Marketing marketing list autoresponder send makeThere are people who have found ways to market withintegrity and have lots of fun, too. If this describes you,then skip this article! Other people would rather be doinganything else - even getting a tooth pulled (well almost) -instead of marketing. I...
Marketing marketing market business ways time planSo many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...
Marketing marketing summary light problem1. Consulting-Give your customers advice on topicsrelated to your product or service. You can consultvia e-mail, message board or chat room.2. e-Book-Compile related product information orinstructions into an ebook. You could publish it intext, pdf, ...
Marketing marketing customers online download relatedAnd the emperor has no clothes.Do you believe the "heavy hitters" in network marketing orinternet promotion will really reveal their secrets to youfor $29.95? Do you believe there really are any secrets tosuccess in the first place?I don't! And ...
Marketing marketing business heavy opportunityIf you are like most ezine publishers you want more ideas that work. But hold on a minute what about all the key strategies thatyou have overlooked?1 Teamwork:Hook up with a fellow publisher who does not compete directlywith you. I do this to find ou...
Marketing marketing ezine publishersOK, so we have all heard the clamors from people who have made money from placing ads in ezines. The process is simple enough. You have a product or service (or an affiliate program of which you are a member) and you also have a small classified ad p...
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