Off line advertising is a great way to get an extra trafficboost, but it can be very expensive if you haven't done itbefore....There is a 'fixed', published rate for advertising innewspapers and magazines. This is called the "rate-card...
Marketing marketing advert rate card grandI remember the days when the Internet was new and companies were charging an average of $35 to run advertisers' banners on their web sites for 1,000 impressions. Boy, times have changed. In the early days, advertisers use to enjoy click-thru rat...
Marketing marketing advertisers results ezineCreating a Powerful Sales Presentation by: Kelley Robertson The quality of your sales presentation will often determine whether a prospect buys from you or one of your competitors. However, experience has taught me that most presentations lack p...
Marketing marketing presentation product prospectDetermining Visitor Types by: Susan Friedmann The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioni...
Marketing marketing types peopleUncover Your Hidden Markets by: Bob Leduc Want a simple, low-cost way to boost your sales? Just uncover the narrowly defined sub-markets hidden in your main market. Then create special versions of your advertising to focus on the specific needs ...
Marketing marketing customers market specialist needsThe Language of Color by: Beth Brodovsky In a world already full of acronyms and codes, who would have thought that something as simple as color could join in the confusion? Knowing the different color models and how they are used is not only he...
Marketing marketing color colors printing fromUnderstanding The Corporate Buyer by: C.J. Hayden Selling your services to corporations is an attractive proposition. The contracts are larger than with small businesses and individuals, and often longer-term. There's the possibility of rep...
Marketing marketing budget people themMedia Coverage Build An Online Business? You Bet It Can! by: David Leonhardt As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happe...
Marketing marketing media online offline searchIs E-Mail marketing worth it? EMAIL MARKETING IS THE MOST CONTROVERSIAL subject in the Internet world now and is linked with a more controversial subject of Internet security and Privacy rights. This article is not about trying to show the advantage...
Marketing marketing email spam emails7 Cold Calling Secrets Even The Sales Gurus Don't KnowMore and more e-mails are arriving in my in-box from people who hate cold calling. Here's what they're saying:• “Cold calling terrifies me.”• “The phone feels like a 10,00...
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