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What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...
Marketing marketing financial services business customer firmsPrinted material is just as important today as it was before the Internet. With spam getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templatesand the like.Yo...
Marketing marketing donapost material firstShould You Write a Book?One morning, you open your inbox and find several e-mails that will boost your business. There is an invitation to speak at a local group comprised of your best prospects. Several emails have arrived from people who've "h...
Marketing marketing book business publishingThese tips will go a long way to help your Signature Files (Resource Box or Byline) have the effect it ought to have. 1. You SIG File should not be more than six to eight lines. Do not cram all the programs you have into your Signature File. It turns...
Marketing marketing file reader weekly makeWell, Let's Talk MULTI-STREAM !And I don't Mean The Mississippi!Everywhere you look these days you see a web site or a new bookclaiming the site owner or book author has made MILLIONS on theInternet. Yes, a few have made it big, but the vas...
Marketing marketing multi income revenue intoA little over a year ago and probably before, articles started popping up all over the place about, "Selling in Tough Times," , "How To Market in a Down Economy," and the like. Now that we have seen a few, more positive headlines starting to sprinkle...
Marketing marketing recovery customersWhen broken down, public relations is really nothing more than aset of parts placed together to function as a whole, not unlike aliving body. Each of these components performs a specifiedfunction, so that when combined with the other parts, theoperat...
Marketing marketing public relations people chooseChances are most of us have had the dream about owningour own business, running it out of our homes andbeing the boss. We’ve also longed for the potentialperks that go along with that dream, such as financialindependence, time freedom, material pur...
Marketing marketing business give awayIt seems we are obsessed with the concept of "Bigger, Better,Faster", however in the world of technology, it might very wellbe "Smaller, Better, Faster". A few short years ago, the 486 wasthe hot machine, and yes I still have one. It is now relegated...
Marketing marketing people smaller goodI have a certain relative, let's call her Aunt Marge (mostly because I don't think there's ever been a Marge in the family). Aunt Marge never met a forward she didn't like. People have actually been known to set up email accounts ...
Marketing marketing newsletter marge donapost think