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Negotiating Tactics: Don’t Let ‘Good Guy – Bad Guy’ Control the Sales Negotiation by: Richard Cunningham Counter one of the classic negotiating gambits by addressing it directly. You’ve assembled a brilliant sales proposal for a new cl...
Marketing marketing negotiating dawson tactic whenCatch More Clients Using Strategic Networking by: Charlie Cook Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out t...
Marketing marketing business contact people networkingHow to Successfully Promote your Business to an International Audience by: Marie-Claire Ross Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic ...
Marketing marketing video corporate brochures theyChicken Little and the Disintermediation Myth by: Paul Shearstone If Chicken Little were alive today he wouldn’t be running around forewarning us of the sky that was about to fall. He’d be too preoccupied alerting everyone about another pote...
Marketing marketing commerce informationgic Number for Writing Sales Letters by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his c...
Marketing marketing name rule times prospectStuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site ...
Marketing marketing prospects strategy people fromWhen we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus ...
Marketing marketing business logo designed small card brandMaslow’s Marketing FilterOne of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramidâ€. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the oth...
Marketing marketing needs personal training fitness pyramid consumers1. Anticipate any objections your visitors may haveabout your product offer. You must research yourtarget audience's needs and wants.2. Remember not to use outrageous or unbelievableclaims in your ad copy. People are too savvy onlineand won&apo...
Marketing marketing product people business purchase customersWordtracker Wisdom: Common keyword questions and Answers by John AlexanderOne of my favorite subjects to teach on at our live SEO MasteryWorkshops is that of keyword research and the behavior of aspecific target audience using my all time favorite re...
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