Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis by: Richard Cunningham Prior to launching a new public relations campaign, evaluate the media coverage you’ve gained and dig deep into the coverage your competition h...
Marketing marketing relations media public coverage competition press fromWhat Successful Sellers Know - Others Don't... The Subtle Art of Closing by: Paul Shearstone Ask any salesperson, "At what point in the selling process does the 'Close' take place?" Eight out of ten will answer, “at the End”. ...
Marketing marketing selling sellers closing theySelecting Good Stock Photography in the Age of Digital by: Beth Brodovsky The business of stock photography has drastically changed over the last few years. Ten years ago, selecting photographs for your brochure or newsletter meant spending hou...
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Marketing marketing cockroaches roachesout live cockroachI don't know if you remember the television show "Wings" ornot. It was a cute comedy show whose reruns are now beingshown on the Nick at Nite Network about two brothers who rana small plane service on the island of Nantucket.Anyway, the other ni...
Marketing marketing business send thinking theyIf the headline is what gets them there, then it's the proof that keeps them there. Follow closely... > A powerful headline is 10% what you say and 90% what you prove. > Headlines can simultaneously create curiosity and skepticism. > Until prove...
Marketing marketing headline proof wordsPOWER PHRASES INCREASE YOUR SALESCopyright 2002 Bob LeducSimple power phrases stimulate your customer's feelings and trigger an emotional decision to buy from you. You can increase your sales by using power phrases in your web pages, sales lette...
Marketing marketing power phrases words decision sales theyPicture persuasion is using photos to influence yourprospects to buy your product or service. Picturescan help your prospects mentally visualize your offer.They can help support your product claims. Somepictures also grab your prospect's attenti...
Marketing marketing pictures show picture selling example productIf you've been struggling with your website traffic and yoursales aren't what you had hoped, then maybe it's time tostart paying for traffic.Pay-per-click Search Engines provide an extremely effectivemeans of obtaining highly targeted ...
Marketing marketing search targeted keywords traffic willA lot of people write to me to ask my advice on home businessesand marketing. It started of with an e-mail here, a phone callthere, but soon the questions started flooding in. Now I canbarely keep up on my e-mail, and it's come to my attention t...
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