1,367 articles on "customer"

Six Essential Elements of Successful Sales Letters

I’m about to reveal to you six essential elements of successful sales letter. These are time-tested principles that have been used by master copywriters for many decades. Include these elements in your sales letters and you can dramatically increas...

Writing  writing sales customers letter product element
Make Your E-Commerce Website More Than An Electronic Catalog

Make Your E-Commerce Website More Than An Electronic Catalog by: Gregg Kell Everyday thousands of people are purchasing products on-line from the comfort of their homes. This “arm chair” shopping has become the most popular way for thousands...

Web Development  development commerce business products line customers they
Financial Services Marketing Insights A Marketing Compass

What we now call “marketing” began long before the name was coined. In the mid-1800s, traveling salesmen dressed “snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon pr...

Marketing  marketing financial services business customer firms
Do Your Customers, Know Who You Are

Can you remember going to the hardware store and all the employeesas well as most of the customers knew your name and you their's? Itseems as if those days are gone forever. That doesn't however, meanthat we give up on the idea of personali...

Marketing  marketing donapost customers contact
Power Your Profits With Price And Perception

People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on you...

Marketing  marketing price value customer product perception
HOW YOU CAN CREATE ADVERTISING THAT SELLS...

© Copyright 1988/2003 Thom Reece All Rights ReservedA well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an ongoing, well executed advertising program. Yes, this includes your busi...

Marketing  marketing advertising customer benefits
Think The Unthinkable

Think The Unthinkable by: Arvind Kumar “What the people in business think they know about customer and market is more likely to be wrong than right. There is only one person who really knows: the customer. In his book “Managing for results...

Business And Finance  business finance market customer brand xerox think
No Customer Left Behind

No Customer Left Behind by: Jim Edwards As more companies make the jump to cyberspace every week and billions of dollars flow across the Internet, nobody can deny that ecommerce plays a significant roll in business today. However, as the aisles ...

Computers And Internet  computers internet desk business email customer software
Who's Really Surviving The Recession And Why?

Are businesses suffering because John Q. Public is pinching pennies and cutting luxuries? Maybe. A number of businesses who have not survived are those failing to place the full measure of importance on those still spending money. Customers are aware...

Business And Finance  business finance service bank america customer businesses
How to Make Good Promotional Postcards

Since the early days of marketing, postcards have been used as an inexpensive way of sending a short message to customers. As businesses and technology improves, though, so does marketing. Many flashy and high-grade digital marketing materials have...

Marketing  marketing customers card digital postcard many