In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...
Marketing marketing feature release gold technique customers productWhen it comes to marketing a business, the amount of money you need to spend is quite considerable. This is because people remember a business much easier when they are exposed to its brand name repetitively through engaging products. There are diff...
Marketing marketing business customers prospective fromThe Surest Way to Happy Customers! by: Wally Conway Happy New Year! Here I sit on the first workday of the year. The office is not yet open and the phone has not yet rung. I love this time of year. Nothing yet accomplished, and no mistakes yet m...
Home Improvement home improvement customer inspection yearThe Working Case Study by: Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine art...
Marketing marketing customer project case most14 Ways To Boost Customer Response In A Tough Economy by: David Coyne Things are rough today for online businesses. The economy is struggling to get back on track. Spam is clogging up the inboxes of everyone, making email marketing less effectiv...
Parenting parenting customers email send offer product marketingby Karon Thackston © 2003http://www.copywritingcourse.comMost marketers don’t give a lot of thought to the buying processes of their customers. That’s a shame. Lending due attention to the buying process can have a dramatic effect on your sa...
Writing writing buying customer process customersTwo businesses a women's clothing boutique and a mail-order operation recently consulted me about the same dilemma. Each had achieved satisfyingsales through channels that didn't allow for further growth. They needed afresh marketing progr...
Marketing marketing store customers likeA couple of years ago I had a call from a Customer ServiceManager working in the paper industry. He wanted me to run aseminar for his team, on "How to Deal with DifficultCustomers".I had several telephone conversations with this managerorganising dat...
Marketing marketing customer difficult customers donapost servicePosters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.The Title and Author's nameMake sure to have a bigger font than the rest of your poster to brin...
Writing writing book poster customers customerContact Existing Customers To Increase Business Sales by: Abe Cherian One of the best ways to increase your sales and one that won't cost you a lot or take a huge amount of time is by selling more to your existing customers. This can be a l...
Business And Finance business finance customers existing sales customer