169 articles on "perception"

What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
Take the High Ground With Quality PR

Take the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. ...

Business And Finance  business finance perception relations behaviors public audience
Managers, Have You Been Shortchanged

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 945 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance perception target public relations will
Right PR Empowers a Manager

Right PR Empowers a Manager by: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed exte...

Business And Finance  business finance perception audience most
The Worst PR Mistakes

The Worst PR Mistakes by: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs...

Business And Finance  business finance public relations people perception
Moving Key Audiences to Take Action

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1310 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception behaviors people audience
It's Just Common Sense!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 835 including guidelines and resource box. Robert A. Kelly © ...

Business And Finance  business finance public perceptions relations
How to Avoid Nasty Business Surprises

Conducting business in the 21st century often requires quick decisions. This often leads to sound data being replaced by perception as the basis for making important resolutions. The risks in this approach are clear: business decisions made without a...

Business And Finance  business finance analysis perception
PR: What's the Point?

PR: What's the Point? by: Robert A. KellyHere’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini...

Business And Finance  business finance perception message relations
PR: Focus on What Matters!

PR: Focus on What Matters! by: Robert A. KellySure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...

Business And Finance  business finance perception relations public people