169 articles on "perception"

Want PR's Full Value

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 860 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience relations public target perception
When Managers Play the PR Card

When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that public relations card means th...

Business And Finance  business finance perception behaviors message members
Not Getting the PR Results You Want?

Not Getting the PR Results You Want? by: Robert A. Kelly The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those i...

Business And Finance  business finance perception audience relations public behaviors
How PR Makes a Manager's Life Easier

How PR Makes a Manager's Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos...

Business And Finance  business finance perception behaviors relations people
PR: Your 500 Pound Gorilla

PR: Your 500 Pound Gorilla by: Robert A. Kelly What else, for goodness sake, could you as a business, non-profit or association manager, call a heavy-duty helper who does something REALLY positive about the behaviors of those outside audiences o...

Business And Finance  business finance perception relations public
Is This Any Way to Run Your PR?

Is This Any Way to Run Your PR? by: Robert A. Kelly You bet! Especially for business, non-profit and association managers who REALLY need to persuade their key outside audiences to their way of thinking. Then move them to behaviors that lead to...

Business And Finance  business finance perception audience behaviors those
Right PR Empowers a Manager

Right PR Empowers a Manager by: Robert A. Kelly Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed exte...

Business And Finance  business finance perception audience most
What Kind of PR Makes Sense?

What Kind of PR Makes Sense? by: Robert A. Kelly For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attr...

Business And Finance  business finance perception behaviors audience
The Worst PR Mistakes

The Worst PR Mistakes by: Robert A. KellyFor a business, non-profit or association manager, they could be fatal, coming as they do in four bitter flavors. Mistake #1 – You limit your PR activity pretty much to placing product and service plugs...

Business And Finance  business finance public relations people perception
PR: Focus on What Matters!

PR: Focus on What Matters! by: Robert A. KellySure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs...

Business And Finance  business finance perception relations public people