169 articles on "perception"

How to Avoid Nasty Business Surprises

Conducting business in the 21st century often requires quick decisions. This often leads to sound data being replaced by perception as the basis for making important resolutions. The risks in this approach are clear: business decisions made without a...

Business And Finance  business finance analysis perception
PR That Entrepreneurs Often Overlook

PR That Entrepreneurs Often Overlook by: Robert A. KellyIf that sounds like you, here’s what you may be missing once the new enterprise is launched Public relations that really does something about the behaviors of those key outside audiences ...

Business And Finance  business finance perception public people relations
Not Getting the PR Results You Want

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 975 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance perception relations public audience target
Know What Matters Most About PR

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 870 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance people perception target manager relations
PR: What's the Point?

PR: What's the Point? by: Robert A. KellyHere’s the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opini...

Business And Finance  business finance perception message relations
Why PR is a Vital Force

Why PR is a Vital Force by: Robert A. KellyBecause it can alter individual perception and lead to changed behaviors. Something of profound importance to businesses, non-profits and associations who can sink or swim on how well they employ this c...

Business And Finance  business finance perception audience will
Don't Use PR...

Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario t...

Business And Finance  business finance message audience perception perceptions
PR Am I Getting a Good Deal

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1090 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations those
PR Your 500 Pound Gorilla

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1060 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations public
Power Your Profits Using Price And Perception

People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your askingPRICE should represent the VALUE customers place on your...

Marketing  marketing price value customer product perception customers