169 articles on "perception"

PR: Let's Cut to the Chase

PR: Let's Cut to the Chase by: Robert A. Kelly If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Result...

Business And Finance  business finance relations public perception like
Managers Who Tap Into PR's Value

Managers Who Tap Into PR's Value by: Robert A. KellyBusiness, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operati...

Business And Finance  business finance perception audience relations
Managers Get Real, Please!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1095 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception audience those
A Great Way to Do PR

A Great Way to Do PR by: Robert A. Kelly As a business, non-profit or association manager trying to get a bang for your PR buck, you could pretty much concentrate on simple print and broadcast mentions or, for that matter, the whole basket of ta...

Business And Finance  business finance perception relations public audience they
A PR Surprise for Managers

A PR Surprise for Managers by: Robert A. KellyFor those business, non-profit and association managers committed to PR tactics like radio and newspaper plugs, it can come as a surprise to discover where public relations value REALLY lies. Truth i...

Business And Finance  business finance relations public perception them
How PR Makes a Manager's Life Easier

How PR Makes a Manager's Life Easier by: Robert A. Kelly Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos...

Business And Finance  business finance perception behaviors relations people
Get Outsiders on Your Side

Get Outsiders on Your Side by: Robert A. Kelly Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences. I refer to behaviors like inquirie...

Business And Finance  business finance target perception public relations audience
Managers, Have You Been Shortchanged?

Managers, Have You Been Shortchanged? by: Robert A. Kelly You have been if you’re a business, non-profit or association manager whose public relations budget is focused largely on nifty brochures, column mentions and broadcast plugs. Especiall...

Business And Finance  business finance perception public target relations will
When Managers Play the PR Card

When Managers Play the PR Card by: Robert A. Kelly The payoff for business, non-profit or association managers can be a real assist towards meeting their department, division or subsidiary objectives. Playing that public relations card means th...

Business And Finance  business finance perception behaviors message members
This is the Power of PR

This is the Power of PR by: Robert A. Kelly The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization’s success. Its power really lies in doing somethin...

Business And Finance  business finance perception behaviors relations public when