169 articles on "perception"

Sound Like Your Situation?

Sound Like Your Situation? by: Robert A. Kelly What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors...

Marketing  marketing public relations audience target perceptions they
Attention PR Shoppers!

Attention PR Shoppers! by: Robert A. Kelly As a business, non-profit or association manager, what do you want? Publicity that delivers newspaper and talk show mentions, or behavior change among your key outside audiences that leads directly to ...

Business And Finance  business finance perception behaviors relations most
PR Essential to your Success

PR Essential to your Success by: Robert A. KellyWhether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affe...

Business And Finance  business finance perception audience such
Something New For Managers

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 865 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance relations public behaviors perception audience people
Let Public Relations Do The Job It's Meant To Do

Here’s one view of the job its meant to do.Public relations is firmly rooted in both the principle and reality that people act on their perception of the facts,and that something can be done about those underlying perceptions. When public relations...

Business And Finance  business finance public relations behaviors people audiences perception
Why Good PR Warrants Your Attention

Why Good PR Warrants Your Attention by: Robert A. Kelly Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achi...

Business And Finance  business finance perception people audience behaviors monitoring
The Ultimate PR Scam

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 815 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance audience behaviors perception must
If I Were Coaching You

If I Were Coaching You by: Robert A. Kelly If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way. Use the fundamental premise ...

Business And Finance  business finance relations perception public behaviors audience
Something "New" For Managers?

Something "New" For Managers? by: Robert A. Kelly A new public relations blueprint could be a good idea if you’re a business, non-profit or association manager who’s not getting the important external audience behaviors you need to achieve y...

Business And Finance  business finance public relations behaviors perception audience people
Why Not Juice-Up Your PR?

Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I spea...

Business And Finance  business finance perception public relations audience behaviors