1,367 articles on "customer"

Presenting Your Product

Presenting Your Product by: Jay Conners We all know the expression “you only get one chance to make a first impression,” well it holds true when it comes to presenting your product to your customer. For starters, the last thing you want to d...

Marketing  marketing customer products product
Direct Mail Postcard Rules

Direct Mail Postcard Rules by: Joe Niewierski It’s a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It’s also a fact ...

Marketing  marketing customers will
Give Them More Than a Sales Pitch

If you're like me, you probably get a massive number of emailoffers each day. Because of this great growth in the volume ofemail, you'll need to find some way to distinguish your emailsales message from those of the competition. In order to...

Marketing  marketing customers email sales
Don\'t Be Afraid To Give Problem Customers The Boot

Q: In a recent column you made the point that the customer is always right, which I agree with. However, in the same column you also said that it is sometimes necessary give problem customers the boot. If the customer is always right, at what point d...

Auto And Trucks  auto trucks customer business right customers
What's the Secret to Repeat Business

When you think about ways to gain repeat business from your customers, you probably turn your thoughts to marketing efforts such as advertising, public relations and other means that will allow you to repeatedly be seen. However, without one particul...

Business And Finance  business finance customers plan they
20 Tips for Creating a Customer-Friendly Web Site

20 Tips for Creating a Customer-Friendly Web Site  by: Christopher Smith What annoys an Internet user the most? A quick unscientific survey of a local Internet cafe suggests the top three turn-offs are: Sites that are very slow to download; O...

Web Development  development customers content sites
Are People Talking About You

If I were referring to the local town gossip, youwould probably want your answer to be no. Although, the way I see it, ifthey are talking about me, theyare leaving everyone else alone. But, alas, I dobelieve I am a boring subject for our town gossip!...

Business And Finance  business finance customers people them
4 Ways to Use Consumer Psychology to Boost Sales

Once you have solidified your JV partnerships, you've only won half the battle. While attracting new customers is a key component to a successful business, another important attribute is the ability to close the sale once the customer visits you...

Marketing  marketing customer product customers sales
How To Engineer Compelling Prose

I once set up a Web page for an IT company where project managers posted updates on key projects, with that information visible to customers. The purpose was to make the company more transparent, with information readily available to the clients. Wh...

Writing  writing customers time will
What's Love Got To Do With It?

What's Love Got To Do With It? by: JoAnna Brandi Customer Loyalty, we all want it. Don’t we? Some people say it’s dead - they say that customers are fickle, that they don’t want loyalty, that they just want the lowest price and the fa...

Marketing  marketing customers business customer